"Small change can make a big difference"

Together, just by giving a few cents a month, West River Electric Members can make a big impact on life in our area!

What is Operation RoundUp?
Operation RoundUp is a voluntary program that does just what the name implies. Each month we "round up" the electric bills of participating consumers to the next highest dollar. For example, a consumers monthly bill of $37.75 would automatically be rounded up to $38.00, with the additional 25 cents going to the Operation RoundUp fund. Donations are tax deductible, and consumers are sent a summary of yearly contributions each January. The average contribution per consumer is about 50 cents a month or $6.00 a year.

How do I participate?
Participation in Operation Roundup is strictly voluntary. You can sign up by clicking the link below and submitting an inquiry or by stopping in any of our offices.

 Sign Up Online for Operation Roundup

Where does the money go?
All Operation RoundUp donations are placed in a trust that is administered by an independent Board of Directors. This Board is made up of community leaders who serve on the Board on a voluntary basis. They are responsible in receiving the funds, evaluating all requests for funds, and decide how to distrubute the funds.

Who will serve on the board?
The Board will consist of one member from each of the five areas: Wall, Union Center, Sturgis, New Underwood and Rapid City. Directors will be appointed by the West River Electric Board of Directors. The Trust will have an Independent Board, therefore, the Board of Directors of West River Electric will not be allowed to serve on the Trust Board.

Who is eligible for funds?
The funds will be available to help any charitable projects for organizations, groups, families, or individuals within the service territory of West River Electric. No funds shall in any way be used to support any candidate for political office or for any political purpose.

How do I apply for funds?
An application must be submitted to the Trust Board by a member of West River Electric. Watch for future mailings of West River Electric Cooperative Connections for an announcement of when applications will start being accepted for the first contributions from the fund. For more information regarding Operation Roundup Contact West River Electric Office in Wall (605) 279-2135 or Rapid City (605) 393-1500.

Applications are due by April 1st of each year with funds distributed in June. 

Applications open January 2nd for the 2025 year.